Eyemagnet revolutionising retail

Established in 1995 in New Zealand, Eyemagnet has been revolutionising the retail marketing and digital content environments with innovate and interactive multi-media solutions. A feature of the company’s development programme has been that everything is interactive and can be directed to mobile phones.

In New Zealand Eyemagnet controls near to 500 screens via Telecom broadband in which the company finds both reliable and fast. Having reliable, fast broadband is critical to the company as they are currently rolling out 2000 screens in the US and also have 2000 screens operating on buses in Brazil.

Landmark work has included an interactive screen for Samsung at Times Square and an interactive campaign for Air New Zealand in Los Angeles. In New Zealand the company has deployed movement sensor technology to run virtual dressing rooms in Hallenstein clothing stores. These allow customers to see themselves onscreen wearing various clothes without having to physically try them on. Eyemagnet controls interactive touch screens within Telecom New Zealand retail stores, and operated the interactive giant screen for New Zealand Big Day Out 2009.

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